Job-Search-GoalsNew Year’s resolutions tend to be two things for people. They’re either a) dreams, goals, and aspirations or b) something people make but just get sick of later on. It’s pretty sad that only 8% of those resolutions end up sticking. But for B2B marketers though, this isn’t a bandwagon you’d like to jump into. It doesn’t take an MBA to know that the stakes could be higher (hello sales numbers) and the pressure to adapt just keeps piling (just look at the chaos that’s hit SEO marketing in the previous year).

So clearly, you need to make resolutions that are more fact-based but at the same time prepared to see those facts change. As a start, one old habit you need to ditch right now is sticking too hard to what’s not working anymore. Try the following resolutions to break those old molds: Continue reading…