August 23rd, 2014 Business Comments Off on Lead Generation Tips – Got a Niche? Well Five Can Play That Game!
Finding a niche is typically the first order of business when trying to outdo competitors. After all, what better way to get ahead than in a space where you won’t find them?
In reality though, finding a niche is more than just trying to create an accurate, innovative lead generation strategy. It’s about establishing your hold on that niche before your competitors do. The niche is like a game. It won’t be long before your competitors start playing it too!
January 14th, 2014 B2B Inside Sales
, B2B Leads
, Lead Generation
, Marketing Tips
, Software Leads Comments Off on More Sales Leads from Less Competition?
For marketers, competition can be a good challenge at best and a death sentence at worst. It’s pretty natural to never see it as a good thing. Heck, the only good thing about competition comes from beating it and getting (or perhaps retaining) your market share.
This leads many to think that it’s better to aim for a niche market that’s got no competition to begin with. But is a no-man’s land like that really a likely source of more sales leads? It might as well be like this year’s nominations in the Golden Globe Award for Best Animated Feature Film.