Many telemarketing experts will tell you that there is more to marketing with the phone than staying alone with one. In fact, even small businesses should not underestimate the investment they need to call prospects as well the benefits they will get that rivals that of seemingly easier alternatives. One good example is that good telemarketing needs you to give orders because doing it solo and without organization produces zero to little results.
When you are using telemarketing in conjunction with event marketing, there are times when businesses use it in the same way classic villains use henchmen after inviting their own ‘investors.’ Obviously, that does not sound good and in fact, their telemarketing counterparts in real life will bring you nothing but trouble. But what exactly are these counterparts and how do you avoid using telemarketing that way by accident?
Telemarketing is now evolving as a lead response tool and is becoming more of an inbound channel. However, there are specific situations where outbound telemarketing is the ideal way to reach B2B sales leads. At certain points in campaigns relying heavily on direct marketing channels, calling business leads first is the only reasonable option.
A recent Experian QAS report shows that as much as 94% of companies think there’s something wrong with the marketing data they’re storing. That’s a very large percentage, and it certainly raises the possibility that your business is part of this group too. Can you even imagine the havoc bad data could wreak on something as precise and coordinated as your targeted outbound telemarketing campaigns?
IT companies that aren’t meeting their quota with sales each and every month aren’t going to be in business for very long. What do you expect to happen when you can’t finance your own business? When a business needs sales, it means that thoughts of a lead generation campaign can’t be far behind. And when you talk of generating leads telemarketing is usually in the equation.
What could be the reason as to why your IT company is not making any sales? Could it be that you just aren’t able to find the right prospects to market to, or could it be just that your lead generation campaign isn’t working as intended. A lack of leads can really kill your business, especially when you’re already in dire need to keep the money flowing for day-to-day operations.
IT companies that ignore the use of telemarketing as part of their lead generation programs are surely missing out. Outbound telemarketing is still a powerful tool when it comes to generating IT services leads, and it appears like it will continue to be as the years go on.
Way back in the past, Alexander Graham Bell almost didn’t get the patent on the telephone he invented – that’s right, he wasn’t the only one working on it. Well, we’d still have the telephone either way. Who we really need to thank is the marketer with the bright idea to sell stuff over the phone. And ever since that it seems like telemarketing has become part of a marketer’s arsenal.
So are you an IT company with an IT telemarketing campaign? If you are, then here are a few quick tips and reminders in helping you have better performance and better results.
No one alive today has no enemies. Even when we think we’re all buddy-buddy with everyone in our life, you never know who’s just waiting to lay down an attack on you when you least expect it. Luckily though, that’s not the same problem that your software telemarketing campaign faces, although it does have a few enemies here and there.
In getting to where you are today, are you sure that you haven’t stepped on someone? Even if your memory would serve you correctly, maybe someone just felt wronged as you paved your way towards opening your own software business – medical software, hr software, payroll software, accounting software, SAP, Oracle, SAGE. As said above though, that’s not the kind of problems you face when you employ cold calling as part of your strategy.
Your inside sales campaign will see an assortment of baddies, the likes of which probably even Batman wouldn’t be willing to face. Okay, once again over-exaggerating, but who doesn’t love a good caped-crusader comparison?
By starting and running a business, you open yourself to a whole new world of opportunities. These opportunities can either help you succeed or, sadly, lead you to your downfall. If you play your cards right, however, you just may find yourself going down the path of being a successful business owner. If you want to bring your company to a profitable state, you may soon enough wrap your head around doing business lead generation. Once you do though, you may start getting some dreams of grandeur.
Dreaming big about your business, however, isn’t a bad thing. In fact, having such a goal will only help you think of ideas to help spur your company up the ladder. The problem is that when it comes to running a business failure is always around the corner. Being a business owner means that you are going to have to make decisions, and those decisions will either bring about positive or negative effects. Success, of course, will mean good things for your company. Failure, sadly, may just throw you back a few notches down that ladder you’re climbing. Continue reading…