It’s really stereotypical to assume that today’s digital marketing trends are out to get classic strategies that involve print or telemarketing. “Everyone gets their media online.” “I’ll just Google it.” “Email is faster.” Blahblahblah.

And yet, plenty of experts will say “Wait a minute!” and then start singing the opposite song. It’s the opposite song but it remains the same. Old methods still do a lot of good according their statistics. Digital methods have proven flaws. Again, blahblahblah.

Has it ever occurred to you that digital methods can actually save (and should save) their proverbial seniors? Here are several reasons how (and why).

Continue reading…