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privacy

How Appointment Setters Can Use Value to Navigate Controversy

When it comes to marketing and consumer privacy, the brouhaha never ends. Then again, it’s not too surprising as newer technologies continue to create controversies as much as they create convenience.

For B2B appointment setters, this is a reality they’ve long grown accustomed to. Elusive decision makers and uncompromising gatekeepers constantly demonstrate the human desire for privacy. But you know, the one thing that ultimately brings down the walls and gets the conversation going is the value you present.

So no matter how controversial your marketing methods and tools can get, the best way to navigate it all is by consistently delivering value.

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B2B Marketers and Balancing Act of Privacy

Weeks after the Fappening has once again brought about a revived interest in protecting privacy. But when you protect privacy, critics of this advocacy are inextricably linked to the same people who demand more transparency from companies (and their marketers). In other words, no more secrets. You have nothing to fear if you have nothing to hide.

What does this leave B2B marketers In the B2B industry, this often leads to at least one implication that is often ignored by others: the loss of trade secrets.

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Telemarketing Tips – Good Intentions Must Be Made Clear

The 4th of July represents everything about American freedom. But for some B2B marketers, Facebook’s recent mishandling of its secret psychological experiment might be the biggest ironic slap in the holiday’s history (alongside fears of a government probe).

That’s not without good reason which is why you should never make the same mistake that the social network did: being unclear about its good intentions. This applies to online research as well as research that uses more traditional forms of customer engagement like telemarketing.

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Marketing and Lead Generation – The Price of Mind Reading

You may not know it but marketing is one of the closes things you can get to real-life mind reading. See, it may seem like you don’t know what a person is thinking. But when that person can be a likely customer, how much have marketers invested to get inside their heads?

It’s not that different even in B2B business. The needs are more complex but the goal of getting inside the heads of executives and managers doesn’t differ from getting inside the head of a soccer mom. And given the work put in analytics, data, and tracking, you can bet that marketers will know at least one or two things to make you buy something they’ve got. (Case in point: Google and the whole SEO marketing sector).

All that power though comes at a price and it’s not necessarily just the investment marketers make in the skills and technology.

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Does Lead Generation Make One A Target?

Today, there’s a lot being asked from B2B marketers in order succeed in their lead generation campaigns. They’re called to do social. Their content needs to be prime quality. Even classical methods like telemarketing and email are called to implement the elements that give more power to the prospect than to the business.

But on the other hand, are the same aspects of social and content-driven marketing also making you and every other marketer a target?

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