Propaganda has been a political tool since the dawn of time. So are its main goals of swaying public opinion and influence decisions. Some might look back at the period’s posters and laugh but that doesn’t change how propaganda shares some similar techniques used in today’s B2B marketing.
The only real difference between the two was that one was just a hundred times more political than the other. Ideally, marketing seeks to innovate and inspire ways to bring in customers but it’s not like companies have their own share of propaganda wars.