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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

qualified lead generation

Sales Leads Bloom Better When You Start Early

Contrary to what some think, sales leads don’t really bloom when you close the deal. In fact, closing the deal is really some place between watering the seed and making sure the plant sees the light of day.

That’s why when you’re generating these leads, it’s best to start early.

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Fiction, Fact, and B2B Marketing

For most people, the Golden Globes are seen as both a fancy awards night as well as another standard for measuring what comes out of Hollwood. What most people miss however is that it’s also an event that rewards great storytelling.

And in B2B marketing, storytelling has become the new Golden Globe standard for creating content. A particularly unique challenge however is that storytelling has tendencies to blur fiction and fact.

Continue reading…

Fiction, Fact, and B2B Marketing

For most people, the Golden Globes are seen as both a fancy awards night as well as another standard for measuring what comes out of Hollwood. What most people miss however is that it’s also an event that rewards great storytelling.

And in B2B marketing, storytelling has become the new Golden Globe standard for creating content. A particularly unique challenge however is that storytelling has tendencies to blur fiction and fact.

Continue reading…

B2B Lead Generation Tips – Damage Control Lessons from TMNT (Part 1)

By now, you’ve probably heard plenty about the mixed reception the new Ninja Turtles movie’s been getting. Chances are, plenty of it was the result of out of marketing completely letting things run wild. (Case in point: the insistent highlighting of Michael Bay’s name.)

Luckily the fiasco teaches plenty of ninjutsu lessons on quick damage control. In this two-part series, you can learn how the style can work for your own lead generation campaign.

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B2B Lead Generation Tips – Signs that You’re Offering Too Much/Little

Freedom means choice. And the more choices we have, the more specific we can get with our preferences. This applies whether you’re choosing the best way to generate B2B sales leads or presenting a selection for your own prospects to choose from.

But what if not everyone is always so picky? Having so many choices can be just as restrictive as having none! Some of your customers might even be happier if you just simply gave them less. Finding that right, magical number really depends upon how well you know your customer base and your industry.

The biggest factor is the weight of lost opportunities. Making one choice means also giving up another one and possibly losing out on the opportunities they would’ve provided you. The more choices available mean the higher amount of opportunity to be lost. But on the other hand, not all opportunities are recognized as such so maybe there was never much of a loss to begin with.

How does this help you identify the symptoms of a poor selection?

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When should B2B Marketers Give Explanations?

If you’ve dealt with any sort of salesperson, you’ll find that there’s a very subtle difference between making a good explanation and finding the right time for it. However, where can B2B marketers chip in so that job doesn’t get too difficult?

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Sales Appointment Setting – When to Call it a Day

A successful appointment setting campaign can be a double edge sometimes. Having a lot of leads and meeting so many prospects essentially means loads of opportunities.

It also, however, means loads of work for your salespeople and your appointment setters. You don’t need to see the signs of stress to realize that there’s a point when you need to call it a day.

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