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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

qualified leads

Financial Planning Leads – Less is Better than None?

One of the prime arguments for retention over acquisition is the 80/20 rule. This is often a favorite rule for those in the financial planning business. Long-term business relationships ensure more stability compared to constantly creating new ones with little thought of nurturing them afterwards.

On the other hand, what happens when retaining actually means getting less from your long-time customers? Does it mean generating more financial planning leads or is getting less still better than getting none?

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Leads and Demands – One and the Same?

Marketing is becoming more accountable before the eyes of corporate leaders. And because of that, it’s important that you know basic distinctions like the difference between generating leads and creating demand. Granted, even experts end up blurring the two because their purposes are so intertwined. Unraveling these connections though is key to explaining the return on every dollar spent on marketing.

Continue reading…

Leads and Demands – One and the Same?

Marketing is becoming more accountable before the eyes of corporate leaders. And because of that, it’s important that you know basic distinctions like the difference between generating leads and creating demand. Granted, even experts end up blurring the two because their purposes are so intertwined. Unraveling these connections though is key to explaining the return on every dollar spent on marketing.

Continue reading…

How Lead Generation Campaigns Benefit from Smaller Audience

Apparently, there are other things to appreciate about the Superbowl asides from just football. Heck, if you’re in the marketing profession, you’ll know that the Superbowl ads are another interesting highlight of the event. After all, it’s a well-known fact that millions of dollars are spent all just for a few minutes of advertising during the big game.

It’s not as hard to believe when you consider the eyeballs. But more to the point, the huge turnout of the event can sometimes be the envy of other marketers who wished they had just as big an audience. How would you like a Superbowl size attendance for your webinar or tradeshow? Although, does this mean that lead generation campaigns have nothing to gain from anything less?

You’d be surprised.

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Advanced Lead Generation from Advanced Tech

At CES, in the Hard Rock hotel, producers of the Digital Health Summit, Living in Digital Times and Silicon Valley Robotics organized Robotics in the Runway. However, while you could find the robotics industry across all floors at CES, it is still plenty years away from producing consumer technology. The majority of the presented robots don’t even look the part in the eyes of general public.

They however, represent something greater: new developments in the B2B markets. Improving robotics is just one sign that companies must brace for new ways to market themselves as much as create new products.

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More Sales Leads from Less Competition?

For marketers, competition can be a good challenge at best and a death sentence at worst. It’s pretty natural to never see it as a good thing. Heck, the only good thing about competition comes from beating it and getting (or perhaps retaining) your market share.

This leads many to think that it’s better to aim for a niche market that’s got no competition to begin with. But is a no-man’s land like that really a likely source of more sales leads? It might as well be like this year’s nominations in the Golden Globe Award for Best Animated Feature Film.

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4 Last-Minute Gift-Giving Tips to Make Your Prospects Really Happy

Christmas just passed. That’s bad news for marketers that are still wrapping up their prospect gift lists for the holidays. But if you happen to be one of, don’t worry. These four last-minute tips will help you find the kind of gifts your prospects can’t wait to open — and you won’t have to join the holiday power rush either.

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Offshore Outsourcing Against The Storm of Critics– Part 2

In the previous post, you learned about establishing a connection with the company you’re outsourcing offshore. Such is the first half of an effective outsourcing strategy that defies the claims of critics.

The second half is perhaps trickier. It’s all about a strong attention to detail in your relationship:

How to Narrow the Marketing-Sales Gap in B2B Lead Management

About 73% of business sales leads directly transferred by marketing to sales are not yet qualified, and only half of the remaining 27% eventually end up being sales-ready. This massive inefficiency is, right now, both a cause and an effect of the great divide between sales and marketing when it comes to lead management.

But things don’t (or shouldn’t) have to be this way. Effective lead management needs a tight alignment between marketing and sales, and closing the gap between the two is certainly not impossible. While marketing and sales are two different functions, these aren’t totally unrelated activities, and you should focus on these common grounds as starting points to have the two working in tandem.

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