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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

qualified sales leads

Can B2B Marketing Derail Other Business Processes?

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Surprisingly, the answer isn’t a straight yes or no. Because with the right strategic planning, a B2B marketing campaign should work seamlessly with the other parts of your organization.

But even despite that, it still runs the risk of disrupting other business processes.

They’re just not your own anymore.

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Sales Leads and The Quest Board

Some people believe that there should only be one kind of sales rep. While this kind of view has its perks, it can be a bit unrealistic for other organizations.

It’s like you’re one of those medieval fantasy guilds and there’s an adage going around saying there’s only one good type of adventurer. If that were true though, you’d think your sales leads would be like the same kind of quest on the quest board.

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When New Sales Leads Mean New Direction

Marketing campaigns change directions all the time. Sometimes the best target market didn’t turn out to be what you thought. Other times, a new market suddenly pops up and you want a piece of it before competitors do.

There are more extreme cases though when a new market of sales leads will demand an entirely new direction for your business.

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When New Sales Leads Mean New Direction

Marketing campaigns change directions all the time. Sometimes the best target market didn’t turn out to be what you thought. Other times, a new market suddenly pops up and you want a piece of it before competitors do.

There are more extreme cases though when a new market of sales leads will demand an entirely new direction for your business.

Continue reading…

Lead Generation Tips – Got a Niche? Well Five Can Play That Game!

Finding a niche is typically the first order of business when trying to outdo competitors. After all, what better way to get ahead than in a space where you won’t find them?

In reality though, finding a niche is more than just trying to create an accurate, innovative lead generation strategy. It’s about establishing your hold on that niche before your competitors do. The niche is like a game. It won’t be long before your competitors start playing it too!

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Grouping Sales Leads – How Attitudes towards Google+ Demonstrate a Diverse Market

You’ve heard of buyer profiles before. It’s not only a staple for generating sales leads. It symbolizes a solid reality in B2B marketing: No customer is the same as any other. But with differences, there often comes conflicts. How can you maintain a steady flow of sales leads while knowing that you’re doing business with people who have major disagreements with each other?

If you want an example, look no further than attitudes towards Google+. On one hand, some marketers say it’s a ghost town. Yet for others, it’s a social media haven. When you somehow end up catering to both demographics, how do you keep your entire customer base together?

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Lead Generation Tips – Secret World Cup Viewings and Other Awkward Moments

Let’s face it. At least half the world was still watching FIFA even when their favorite team was out of the game. Not only that, more than half of those numbers were also likely doing it while still at work (if articles like this were any indication).

So chances are you may have run into some pretty awkward moments in your lead generation campaign. Can you get any more awkward than calling your prospect while they’re in the middle of watching a global soccer game?

If you caught your prospects watching, pretending to be busy for everyone else, would it be a good idea to open the topic of the World Cup? Did you just step on a land mine?

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Getting Sales Leads for Specialty Offers

Like all holiday seasons, summer’s full of special occasions. Birthdays. Beaches. Blowouts. It’s the time of year when many industries get to offer specialty products and packages for vacation-ready customers.

But in B2B markets, similar demand can still help generate sales leads. Plenty of people need a lot of down time without necessarily losing their work focus. That opens up a lot of needs that are more or less B2B (from catering to your typical company BBQ to temporary outsourcing).

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Lead Generation Tips – When One Question Leads to Many

You’ve seen this development before. What seems like a simple question is in fact a long list of them packaged into one. From asking why the sky is blue to what’s the perfect steak, experts always end up breaking them down to asking the specifics.

This is actually a very good habit and one you should develop in your own B2B lead generation strategy. Whether it’s defining a lead or educating a prospect, breaking down one question into many gives you more time and more opportunities to grow prospect interest.

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Cleaning Lead Generation Repeats Across Mediums?

Using different channels for cleaning lead generation is no longer a new idea but it still remains to be a pretty effective one. However, your commercial cleaning firm might want to look to ESPN as an example of how multiple channels can really drive a message home and bring more prospects through your lead generation process.

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