One critical step in any lead generation process is to identify a need and position yourself as the one to fulfill it. You believe that a problem you have identified is quite something that you like to show yourself as passionate about solving it. The problem now though is what if that is exactly how you have presented yourself in your lead generation campaign and your prospects are more intimidated than impressed?
The connection between cleaning leads and the rate of your work’s success can be where the greatest divide can occur (and result in tearing the business in two). On one hand, having so many cleaning leads yet suffer from sub-par cleaning services is a great way to mangle your reputation. On the other hand, preparing your services so well yet finding few opportunities to employ them can turn the former into a wasteful investment.