event telemarketing, lead generation, IT sales leadsYou’ve probably been slaving away for months as you strive to perfect the IT product you are about to release out into your target market. Through all of those months, you have invested a lot of time and money to meet your deadlines and get your product ready for its launch. You may have even decided to invest into having an event to help you generate IT sales leads.

Events, however, do not just magically get filled with people. And since it would be the launching of your product, you don’t want to be stuck on stage with no one listening to that speech you probably spent hours on completing! If you want to be able to get people to go to your event, and to hopefully generate new customers from it, then you are going to have to invest not just in your product launch event but in how you can get people from your target market to go to it as well. Continue reading…