In the spirit of Comic-Con, here’s a little trope that’s often recognized but not openly talked about: Research, Inc. Technically, every company has its own version of the R&D department. But when it comes to seeing it in movies, it’s usually the department that’s often shrouded in mystery (even to other employees). They’re the guys holed either underground or in their own office. Rarely do they come out and most often comments about their work are cryptic. Nobody knows what they’re doing except it is top secret and uber important at the same time.

That’s kind of frustrating when transparency and authenticity win big points in today’s marketing. These same points could make a huge difference in your lead generation campaign. Should you build this much-needed trust or are some things really just best kept secret?

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