If you’re not a big fan of data-driven marketing, I hope this post changes your mind. You really need to embrace data or else you’ll only end up groping (and possibly even stumbling) in the dark. Yes, there’s nothing sexy about breaking down data and crunching numbers, but these things don’t have to feel like a tedious chore. In fact, you can think of the whole art of data-driven marketing as a welcomed hobby — like the pursuit of taking perfect selfies.

As it turns out, this analogy isn’t really that far-fetched at all.

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