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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

software lead generation

Mobile Enterprise and B2B Mobile Marketing

Much recently, Android phones and iPhones have been often used to access the internet wherever and whenever the users please. And in a fast-paced age like this, more folks want their business over and done with as fast as possible. They can’t even sit down to switch on a desktop anymore. Why would they want to stay put in one place when they can take the internet wherever they can?

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Lead Generation Tips – Learn Greatly From Great Failures

Never despair when your great software lead generation campaign suddenly comes crashing down to a halt because you mead a spectacular mistake. The consequences might hurt but great failures will always be great opportunities for great learning. Your lead generation campaign is not down for the count just yet! Use that great opportunity to learn in order to raise it back up!

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How Software Lead Generation Can Allow Prospect’s To Test

Several in the software industry are hesitant to have a software lead generation campaign that allows prospects to test first. Why is that? Most often it is because they do not want their lead generation process making the typical mistake of giving their entire product for free. But while that is understandable, there can be ways to keep your prospect from getting stuck in the testing phase and drive them further to purchase the actual thing!

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Lead Generation – Why It Sends Fewer People To Negotiate

One of the advantages of software lead generation is that it reduces the members of a negotiating table. In business, negotiations prior to a sale are quite common even in B2C markets. Perhaps what makes B2B lead generation more serious on the other hand is that these negotiations are longer and have repercussions. Therefore, it only makes sense that a small number is a natural consequence of the lead generation process.

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Telemarketing Tips – Avoid Using It Like A Henchman

When you are using telemarketing in conjunction with event marketing, there are times when businesses use it in the same way classic villains use henchmen after inviting their own ‘investors.’ Obviously, that does not sound good and in fact, their telemarketing counterparts in real life will bring you nothing but trouble. But what exactly are these counterparts and how do you avoid using telemarketing that way by accident?

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Lead Generation Tips – Do Not Ignore Odd Hybrids

Lead Generation, Software Lead Generation, Appointment Setting

These days, your lead generation process should not get too used to the usual business prospects for your software products. You never know when you will get a prospect that is like a hybrid result of two different businesses, professions, or even entire industries! Your lead generation should not just be open to potential clients but also to potentially interesting ideas!

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Telemarketing Tips – Set A Balanced Number Of Attempts

You do not necessarily need to one-shot every telemarketing attempt just be successful. In fact, there are statistics which suggest that the response rate actually rises to a certain degree before falling back down. It only goes to show that perhaps the best telemarketing solution is not that of a sniper’s or a gunslinger’s but somewhere between both.

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Signs of an Ailing Software Lead Generation Campaign

Any software company that has plans to increase profits must surely consider increasing their client-base first. Without new clients, there would be no new business transactions, and that means no increase in profits. Long-term business contracts are great, but new ones are even better. That is why lead generation is often a priority of many software companies that seek to grow their business.

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Your Software Telemarketing Campaign’s 2 Worst Enemies

No one alive today has no enemies. Even when we think we’re all buddy-buddy with everyone in our life, you never know who’s just waiting to lay down an attack on you when you least expect it. Luckily though, that’s not the same problem that your software telemarketing campaign faces, although it does have a few enemies here and there.

In getting to where you are today, are you sure that you haven’t stepped on someone? Even if your memory would serve you correctly, maybe someone just felt wronged as you paved your way towards opening your own software business – medical software, hr software, payroll software, accounting software, SAP, Oracle, SAGE. As said above though, that’s not the kind of problems you face when you employ cold calling as part of your strategy.

Your inside sales campaign will see an assortment of baddies, the likes of which probably even Batman wouldn’t be willing to face. Okay, once again over-exaggerating, but who doesn’t love a good caped-crusader comparison?

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