You may not know it but marketing is one of the closes things you can get to real-life mind reading. See, it may seem like you don’t know what a person is thinking. But when that person can be a likely customer, how much have marketers invested to get inside their heads?

It’s not that different even in B2B business. The needs are more complex but the goal of getting inside the heads of executives and managers doesn’t differ from getting inside the head of a soccer mom. And given the work put in analytics, data, and tracking, you can bet that marketers will know at least one or two things to make you buy something they’ve got. (Case in point: Google and the whole SEO marketing sector).

All that power though comes at a price and it’s not necessarily just the investment marketers make in the skills and technology.

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