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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

targeted marketing

Should Business Change just for a Sale?

Change is inevitable, we can’t stop but we can go with the flow. Change isn’t bad when it comes to lifestyle and business. Yes, we all struggle to reinvent what we already have, what we already handed out and what we are. But it isn’t bad to create a new idea from those bad ideas that was turn down by many critics from the past.

I bet you all know what McDonalds did a few weeks back, Just so you know, they resurrected the long decease Hamburglar into a new Hambuglar. Yes, we can all do that, but the problem with doing that is, People who knows your business and grew up with it might reject the idea of revamping the lost character who they loved back then. But hey, at least you know the consequences of your ideas, right? Continue reading…

Should Lead Generators Risk Combining Buyer Personas?

You’ve heard of buyer personas before. These are the little profiles that sales lead generators use to categorize different prospects. This makes it easier to predict exactly what a customer might be looking for. It makes for faster qualification process and it serves as a springboard for speculating future customer demands.

Still, sometimes you can have one too many because you’ve grown to have so many different kinds of B2B customers. Could it be high time to cut down on the categories and maybe start mixing them up?

Continue reading…

Does Lead Generation Make One A Target?

Today, there’s a lot being asked from B2B marketers in order succeed in their lead generation campaigns. They’re called to do social. Their content needs to be prime quality. Even classical methods like telemarketing and email are called to implement the elements that give more power to the prospect than to the business.

But on the other hand, are the same aspects of social and content-driven marketing also making you and every other marketer a target?

Continue reading…

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