Marketing can be like a magic sword. Despite whatever powers it may have, a sword can still dull and lose its edge.

In the case of marketing, your edge is the summary of all things that make you stand out from the rest of the competition. So no matter how many tools or channels you use, leaving that edge to blunt is only going to make you sound the same across all of them!

So what are the things that maintain your marketing edge? Where do you find this whetstone or can you actually make it yourself?

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