Friedrich Nietzsche once said, “You have your way, I have my way. As for the right way, the correct way, the only way, it does not exist.” These profound and yet rebellious words simply demonstrate that perspectives differ from person to person, including the way they perceive certain actions. Actions that may seemingly guarantee success for one may result in the failure of the other.
Hence, Nietzsche’s words also apply to B2B marketing strategies that may not work all the time. You want an example? Viral content marketing.