Just because IT sales leads are somehow a unit of information does not mean you can just harvest them so easily with things like IT technology. Sure, you can grab addresses from a directory or use social media searches to root out millions of other non-qualified prospects. That does not mean the results you get are already sales leads. If you think they are, then you have a lot to learn about qualifying them.
Just because your IT sales leads are for IT products and services does not necessarily mean engaging prospects is strictly limited to online-based communication. You may want to make most use of a technology you are advocating but that can just lead you to overrate it. It is in that same manner that online communication in general has been overrated alongside its polar opposite, live communication. Neither one is really perfect for sales leads.
Your IT lead generation campaign may increase brand awareness of your IT company but by no means must you act like a conquistador. Having the dream of having your business empire is by no means an excuse to repeat the mistakes of historical ones. Oddly enough, that all begins with how you present yourself in your lead generation campaign.