Not many to mention, email marketers knows only how to hit send and okay. That’s it. No further commitment is needed when running an email marketing campaigns. Results? 40% of the email messages will go to Spam folder, 30% will go be deleted without being read. So, is it really okay for email marketing to just HIT and SEND without even thinking the outcomes? No, gravely saying it is not.


In our B2B marketing campaigns specially email campaigns, we make sure we filter the right message from our very own email senders before going all out in email blasting. We have figured out some of the words and phrases that turned down some of our email. These are:

“To whom it may concern”

Using this the prospect might feel slighted because it appears the email is going out to 100 or more random people. Instead, try to make it more personalized by putting the name of the prospect.

“I know your name is valuable, but…”

Using this the prospect will think they’re wasting their time in reading your email. Instead, use phrase like “take time to read this and…” something like that.

“Sorry if I’ve wasted you time”

Using this the rep indicates that the email and future email are wastes of time. Instead, sales rep need to provide value with every touch.

“Sorry to bother you but…”

Saying “sorry” means you’ve done something wrong. When a prospect sees that you’re apologizing for sending an email, they might assume the message is completely valueless.

“The product only costs”

Using this will make the buyer scare away from the introductory price. Instead every rep should provide the value of the product before offering a price.

“Are you free for a demo tomorrow?”

Requesting time for a demonstration in the very first email might make the prospect feel like the rep is forcing them through the funnel faster than they want to go. Instead, allow the prospect to decide when the time is right for a demonstration, which will naturally happen after they’ve built rapport with the rep and understand the value of the product.

“Just a quick email to…”

Using “just” implies that what the salesperson is about to say won’t be important. Erase “just” from every sentence and take note of how the sentence improves and becomes stronger.