In the past, the two “top weapons” of customer engagement have never really seen eye-to-eye kudos to a long time rivalry filled by their ego and perpetuated by differing metrics. All over the globe, sales and marketing teams have accumulated various hindrance that keep them from working well together. Mistrust, miscommunication and nuances in goals continue to pull the teams in separate directions.
To help us see and solve these 6 typical issues between marketing and sales. We will be presenting these situations and how to solve them.
1) Sales does not always appreciate the relevance in marketing campaigns
This is mostly because of the lack of communication that can easily be lessen by combining each other’s meetings or conversing in the goal of each and every campaign. Some fine-tuning can be implemented to improve the results and give a much needed outsider’s point of view.
2) Marketing gets defeated when sales does not part the content that has been created
In most cases, this is due to sales does not know the best method to fill in the gap between the content and the targeted audience. Solution in this is by examining the intent of your content and what high points or topics they can adhere.
3) Sales just cannot find the marketing ancillary
To understand this, marketing can engineer a shared location on the intranet or CRM or even Google Drive where updated content can be added or edited to help educate a sales prospector.
4) Marketing is not producing quality leads.
It’s the old-tune complaint of sales and it’s often yet another result of miscommunication or competing metrics. To solve this, sales can forward any queries they get from prospects or B2B clients so that, marketing can create content around what is needed, which should attract more quality leads.
5) Sales needs to “close the loop” and tag contacts in the CRM
This will contribute critical feedback to Marketing so they will know if the B2B leads that are coming in are working. Additional training in the CRM can help both sides cohesively create a more productive system for everyone involved. Data entry isn’t necessarily fun – it’s just necessary.
6) Marketing often throw over information to Sales and then goes their separate way
For many B2B companies, there is not enough accountability for B2B lead generation, nurturing and conversions. By working together collaboratively through the entire buyer’s journey, Marketing and Sales can further satisfy customers.