Cost-efficiency has always been a reason for outsourcing. If it’s not the primary reason, it’s still remains as a factor. Cutting costs means you can save up and what you save up could be used for other potential business ventures (product/service development, outsourcing another service, or even expansion).
On the other hand, it also should mean that you need to be careful about how you evaluate costs and why it’s important in the first place. When it comes to telemarketing and lead generation services, there are a number of issues that can be brought up just because they involve costs. You have the debate regarding onshore and offshore outsourcing. You have things like labor laws like minimum wage.
These can play factor because with outsourcing being so popular, you’ll have a lot of companies wanting to do it for you and costs can be one category you can start screening them for. Costs can be more or less related to a lot of reasons why their services cost at a certain amount. It can tell you how much they’ve invested in their equipment, how much they pay their agents, as well as a company’s standards for professionalism.
Now as to how you should evaluate the effect of costs, those questions above already form an outline. Simply put, you don’t need to do some hardcore investigating but simply see how their costs relate to not just the quality of their results but also to their business practices and the people they hire.