From business owners to regular employees, all receive financial lead generation tactics with suspicion. Such is the increasing reaction nowadays to anyone offering financial management aid. Horror stories surrounding scams and frauds may be easy to clear but that still does not make it any easier for your prospects to understand what exactly it is that you do. What language should your lead generation strategy speak?
Your Lead Generation Campaign Should Speak The Language Of Benefits
When you speak the language of benefits, it is not just about making wild claims of how many million people can make through you. On the contrary, this has nothing to do with creating a vocal lead generation strategy at all. It is about looking deeper into your financial services leads and finding an actual goal your business can help them achieve.
These goals could be anything from a dream house to major business achievement. Simply put, your lead generation strategy should be about knowing what they want and how to help them get it. Establish a good conversation first (it does not matter whether it is through email, telephone, or even live chat). Having that as your lead generation process is the best way to know what they want and understand how you can help.
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During that though, make sure to avoid these particular lead generation pitfalls:
- Too much presumption – There is a difference between a lead generation strategy that does its homework and one that presumes too much from what they know. For example, if you discover your prospect works in a certain industry, do not immediately say you know what their financial problems are. Rather, ask first if it is really the case and only after seeing them respond can you think testing if they are in denial.
- Stating the impossible without showing how it is possible – Again, this is not about turning your sales lead generation campaign into one big megaphone that says, “WE CAN MAKE ALL YOUR DREAMS COME TRUE!!!” If you say you can help them buy this house or boost profits to a certain whopping degree, you have to actually give them a believable solution!
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- Not expressing the need for commitment – Good financial services know that things go both ways when it comes to serving their customers. Your lead generation strategy should not just offer a dreamy solution but also a sobering request for commitment. Do not leave them with the expectations that they will get millions overnight. They must be fully aware (and willing) to give commitment.
Do not underestimate how easy you will be understood if you spoke the language of benefits. Your lead generation strategy knows what a prospect wants, how they have been struggling with, so now you can use that as a base to say you have a faster way that is not too hard to believe. Look further into your financial sales leads!