Hello folks, and welcome to the year 2013! We are still in the early part of January as well as it being the start of the first business quarter of this year. And because it is a new year, it means that it is a great time to renew the vigor of our marketing tactics and breathe life into our lead generation campaigns.
Our marketing and lead generation tactics are what will help us to keep on attracting new customers, convert them into business leads which then translate into sales. As such, it is important that we always know about the best steps to take to turn our campaigns into effective lead attractors.
Here are this week’s good reads:
The Cold Hard Truth in Doing Business Lead Generation – There is a painful truth that all marketers must face in doing business to business lead generation. Find out what that is in this post.
2 Protips in Doing Email Marketing for Lead Generation – Email marketing is somewhat all the rage with marketers these days. Learn 2 protips by reading this article.
Effective & Cost-Efficient Lead Generation Through Outsourcing – Sometimes the best kinds of lead generation campaigns are the ones that we do not conduct within our own company. Learn about why companies choose to outsource lead generation over having their own in-house campaign.
Creating Lead Generation Tactics That Penetrate – Having yourself marketing and lead generation plans that you think and believe will work would mean nothing if they cannot penetrate your target market.
The Necessity of Buyer Personas in Lead Generation – Buyer personas are essential to helping you understand how your marketing campaign should flow to help you generate more business to business leads. Learn about buyer personas in this post.
The direction of your company’s lead generation campaign rests in your hands. Will 2013 be a productive year for your business? Let these articles enlighten you about your business and help you understand where your marketing campaign should go.