Whether it’s just holiday pictures or office parties, there’s a lot more you can put in your business stocking this Christmas. As the end of the fiscal year draws near, the yearly finish line is now in sight for marketers. However, don’t give in to the tendency to just rush towards it without spotting the unseen opportunities found only during this time of year. Here are just some of the possibilities: reconnecting with past business partners, paving the way for the next year, creating new marketing pitches, or just simply summarizing all the success you have had so far.

One small way you can start all of this is simply through an integrated email campaign. But before you start cutting, cropping, and just mashing together a greeting card, you can do better when sending a lead generating B2B email copy.

  • Don’t use it by itself. Like other marketing channels, emails can integrate with multiple channels of communication. You can send a friendly voice message prior to go with it. Websites can automatically send a copy after acquiring contact form information. Content-wise, it’s also good to stay consistent with your themes and messages across banners, websites, social media pages etc.
  • Spread the word. With social media, the internet only continues to evolve its ability to share information. Take advantage of that growth! What’s the point in a campaign when you don’t get more customers excited about it? And you know what? Don’t stop at social media! Try using other channels to spread the word.
  • Don’t clutter. With so many channels already sharing that information, is there any point in just repeating it on the actual copy? No. Depending on how much you’ve already shared, you might even just get to the point and say why the email is the heart of the campaign. Is there a promo code attached to it? How prominent is it? Is the message also optimized for mobile? Make sure your customer’s short attention is immediately fixated on taking action.

There are so many goals your email can accomplish only this time of year. Don’t hesitate to give them a shot and use all the other channels to make sure the shot counts!