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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

B2B Inside Sales

Choosing the Correct Lead Nurturing Path for Prospects

nurturing paths

At KickStart SalesForce, we always tests how different lead nurture paths works and see how effective they are. This let us optimize our processes and be more creative in how we treat about our prospect engagement.

In the middle part of lead nurturing, you will reach the point when you have an abundant numbers of content that spans wide range topic. KickStart SalesForce’s nurturing path have content pieces that covers from email marketing all down to the inbound marketing.  Continue reading…

5 B2B Sales Call Elements that Swifts through the Prospects  

 

Every B2B marketing activity leads up to one thing –a phone call. Not surprisingly, reps that have the best phone skills are almost always the most successful. Being successful in this matter requires best technique and practice. Moreover, B2B tele prospecting is a tough job and that is to connect and set some time with business people.

There is one thing I learned from listening to thousands of calls every day and that is –whatever tool you are using to engage with prospects be it –email, lead nurturing, content, social media alert etc. It all ends in one media and that is call where relationship are forged or lost forever. Continue reading…

Telemarketing: Nasty Phrases a Telemarketer can Say to a Prospect

Warren Greshes, author of The Best Damn Sales Book Ever quoted:

“Sales is a rejection. Plain and Simple”

The difference between weak and strong sales representative is how they react with rejection. First, the worst sales reps, after rejection, will walk around the building to recover from the situation. The second one will recover right away after rejection just like nothing happened. Continue reading…

Setting 8 Paths for B2B Selling and Prospecting  

Do my prospects need my help?

This question has been asked too frequently in B2B sales and marketing. Instead of tiring yourself out in asking the same question, you might want to try a new approach in doing so. We suggest you should be a little skeptic and ask this question “I can surely help them, I know that but I have to know if they’d be successful with my product or service.” If they won’t grow with your product, then certainly they don’t need your help. Continue reading…

Outsourced Lead Generation – For When You Need An Army

Technology can be a powerful asset in lead generation. However, like many in other cases, it doesn’t always multiply your effort as far as you’d like. Having the tools that can make you a one-man-marketing team might be a good way to start. However, what if you reach a point when you don’t just need a team but an entire army?

Continue reading…

Leads and Demands – One and the Same?

Marketing is becoming more accountable before the eyes of corporate leaders. And because of that, it’s important that you know basic distinctions like the difference between generating leads and creating demand. Granted, even experts end up blurring the two because their purposes are so intertwined. Unraveling these connections though is key to explaining the return on every dollar spent on marketing.

Continue reading…

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