Amazon’s been hailed as the Godzilla that might put an end to brick-and-mortar retail. But according to this, it looks like certain B2B industries are also in the Big A’s warpath.
Think AWS was trouble? Say hello to AmazonSupply.
What’s most intriguing however is that Amazon CEO Jeff Bezos rarely markets the latter. It’s an uncanny demonstration of how B2B products/services sell so high yet the average Joe can go through their whole life never hearing about them.
So is that bad for lead generation or is it actually a good idea to let your money do the talking?