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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

appointment setting

Knowing the right time: Appointment Setting

One and the most difficult task a marketer may face, is the dreaded Appointment Setting. Every marketer assigned to do this task often panics and feel lightheaded, who wouldn’t be? When it’s the second to last of sealing a sales deal.  

How can we set an appointment when we often receive responses such as “I’m not interested” or “Would you call again next week?” for some reasons, it seems that we are being avoided. Well, it’s not a surprise if we receive such response. Why? Because we are calling them  at a bad time

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Telemarketing: A dying strategy?

Will Telemarketing End?

“Celebrate as phoning customers will soon end, for it is intrusive and outdated”

I’ve read an article just a while ago stating that Telemarketing is a dying tactic. But is it?

Cited by Gary Mortimer from QUT Business school

“It’s all about big data… it’s all about digital”

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Getting through the appointment with ease

As we all know, appointments are crucial when you’re dealing with business owners and Leads. We might not get the chance to rekindle what we lost when our appointment didn’t go well. The Sales depends on the appointment setters and this scares a lot of appointment setters. If the prospective consumer doesn’t agree then there’s no Sale that will take place.

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Blasting through the wall with Event Telemarketing

Penetrating a wall of doubts and wonders, this is how getting a sale from businesses is like. We can’t blame small business owners in having doubts in their mind, even if our company has run for thousands of years and help businesses like them over the years. But hey, at least they know that you can help right? Continue reading…

When B2B Marketers Face Dinosaur-Sized Leads

If you’ve seen the much-awaited fourth installment of Jurassic Park, a roller-coaster (or should I say, dinosaur-filled) ride of thrill movie Jurassic World, then you already have that massive and lethal Indominus Rex in mind. Just past looking at the modified dino, the theme park was actually a fun experience.

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Telemarketing tips: It’s not easy to speak

It’s never an easy job to speak with someone you don’t know, chances are you’ll offend them or you’ll lose something great. In business, it’s never easy to engage to a conversation in which you’ll likely end up in a sale. Mostly you’ll end up being rejected or being left out in the blue, with the possible of being ignored in the future.

But you know, No matter how much you research about that company, you’ll never be able to make a sale if you don’t have the right tool for engaging, the art of Communication. Continue reading…

Appointment Setting Tip – Free Flow 5 Minutes Conversation

It’s not an easy job’ this is what my friend told me when I talked about appointment setter. “Yeah you have a nice script to read, but the problem is. They’ll attack you with question that you aren’t aware of or ready” he added.

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How Appointment Setters Can Layer Quick Answers On Top of Complex Solutions

No matter your specific trade, any company that uses B2B appointment setters is all about complex solutions. You can try and word it in to something simpler for a particular target market to understand. That’s all on paper though. Executing things like remodeling your office or implementing a new management system for home-based employees are still complicated in practice.

It sounds bad at first. It feels like your company is doomed to forever lose in a world where even higher level managers are looking for a quick fix to everything.

The good news though is that a quick fix could be a layer to something more complex.

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Appointment Setting Tips – Speaking Human Requires Being Human

When was the last time you heard something like this?

“Don’t just speak human. Be human.”

It doesn’t have to be word for word but you’d normally expect this kind of rhetoric from the NGO or self-help guru crowd. You might think that it’s not all that connected to the practice of B2B marketing and lead generation right?

Well, what then is the point of speaking human to a very human audience?

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Early Sales Leads Are Sometimes the ONLY Sales Leads

They say the early bird gets the worm. But in more extreme cases, sometimes the early bird is the only one who has a worm. Similarly, sometimes the best sales leads are only the ones you get earlier than the rest of the competition. That means knowing when to be before everyone else could be a matter of life and death. How can your lead generators deal with the pressure?

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