It’s commonly presumed that the reason people just scoff at commercials and hardly believe a thing on what products claim is the idea that marketers paint a rose-tinted image of what they’re selling.
And in a way, this presumption is true because how else can marketers get your potential clients interested enough to consider a sale? There’s nothing wrong with telling the truth but there’s nothing wrong with a little hyperbole just to catch attention either. Even B2B marketers have to embellish just a little in order to prompt those little subconscious signals in a decision maker’s brain.
But you know, maybe it’s better to not so much show what the product is really like but show how life is really like for the marketers themselves.
January 31st, 2015 Appointment Setting
, B2B Inside Sales
, B2B Leads
, Lead Generation
, Lead Generation Telemarketing
, Marketing Comments Off on Appointment Setting Tips – Speaking Human Requires Being Human
When was the last time you heard something like this?
“Don’t just speak human. Be human.”
It doesn’t have to be word for word but you’d normally expect this kind of rhetoric from the NGO or self-help guru crowd. You might think that it’s not all that connected to the practice of B2B marketing and lead generation right?
Well, what then is the point of speaking human to a very human audience?
Technology can be a powerful asset in lead generation. However, like many in other cases, it doesn’t always multiply your effort as far as you’d like. Having the tools that can make you a one-man-marketing team might be a good way to start. However, what if you reach a point when you don’t just need a team but an entire army?