All fantasy role-play geeks recognize the bard. And unlike most people, they’re not fooled by that weak looking, poet singing, mandolin carrying traveler. Bards have been known for their wide array of knowledge to survive during medieval times with not only instruments and weapons, but knowledge as well. The historical bard had played a role in sharing not just British, Irish, or Scottish but all of European culture.
How did they do it? Mostly in the same way today’s B2B marketers these days gather and share information all over.