Using different channels for cleaning lead generation is no longer a new idea but it still remains to be a pretty effective one. However, your commercial cleaning firm might want to look to ESPN as an example of how multiple channels can really drive a message home and bring more prospects through your lead generation process.
One critical step in any lead generation process is to identify a need and position yourself as the one to fulfill it. You believe that a problem you have identified is quite something that you like to show yourself as passionate about solving it. The problem now though is what if that is exactly how you have presented yourself in your lead generation campaign and your prospects are more intimidated than impressed?