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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.


How Print B2B Marketing is Saved by Digital

It’s really stereotypical to assume that today’s digital marketing trends are out to get classic strategies that involve print or telemarketing. “Everyone gets their media online.” “I’ll just Google it.” “Email is faster.” Blahblahblah.

And yet, plenty of experts will say “Wait a minute!” and then start singing the opposite song. It’s the opposite song but it remains the same. Old methods still do a lot of good according their statistics. Digital methods have proven flaws. Again, blahblahblah.

Has it ever occurred to you that digital methods can actually save (and should save) their proverbial seniors? Here are several reasons how (and why).

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B2B Marketing Basics from Classic Propaganda

Propaganda has been a political tool since the dawn of time. So are its main goals of swaying public opinion and influence decisions. Some might look back at the period’s posters and laugh but that doesn’t change how propaganda shares some similar techniques used in today’s B2B marketing.

The only real difference between the two was that one was just a hundred times more political than the other. Ideally, marketing seeks to innovate and inspire ways to bring in customers but it’s not like companies have their own share of propaganda wars.

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