October 31st, 2014 B2B Inside Sales
, B2B Leads
, Lead Generation
, Lead Generation Telemarketing
, Marketing Comments Off on Are Data-Driven Lead Generators Dead?
The title sounds like an announcement that’s far too early but if you’ve just read about Tesco, maybe it’s not as early as you think.
Naturally, this can be bad news if you value customer-centric businesses (both as clients and as your own marketing identity). If a company that claims to learn so much about its customers is still prone to huge failure, what about those who’ve come to live by this adage? Will lead generators now die by it as well?
September 1st, 2013 Advice Blog
, B2B Leads
, Database Management Services
, Marketing Tips Comments Off on 5 Ways Data-driven Marketing is Like Taking the Perfect Selfie
If you’re not a big fan of data-driven marketing, I hope this post changes your mind. You really need to embrace data or else you’ll only end up groping (and possibly even stumbling) in the dark. Yes, there’s nothing sexy about breaking down data and crunching numbers, but these things don’t have to feel like a tedious chore. In fact, you can think of the whole art of data-driven marketing as a welcomed hobby — like the pursuit of taking perfect selfies.
As it turns out, this analogy isn’t really that far-fetched at all.