Many appointment setting tools and techniques seem powerless when you are accused of just parroting. Put in another way, it feels like there is no point when all you are doing is just saying the same thing over and over. However, there is a way to save your appointment setting campaign from being run by parrots. Oddly enough, it requires you to remove something that seems important but is in fact the reason why you sound repetitive.
Ever wondered if your lead generation campaign is like one of those sagely old men in adventure movies who are constantly on a search for some kind of ‘Chosen One’? If your answer is no, better think twice. The fate of the world may not be in the hands of one prospect but the world’s fate is not the only thing you worry about (especially on subject of lead generation).
In lead generation, there will always be pointless debates about the age of a certain method and whether or not such practices still work. If it has been shown to work, then skeptics focused on the age as if it discredited its place in modern lead generation strategies. If it was proven to fail in light of recent times, the supporters of the obsolete means use age as well as if its ancient use was somehow still relevant.
When applying targeting to your lead generation campaign, there is a tendency to be too constrictive. You have to be careful about specifying prospects that might be too difficult to acquire even if you did have the resources for it. In financial services for example, just because your company can realistically imagine itself serving businesses on the high end does not mean you should risk restricting your lead generation campaign to only that particular market.
The value of information today is not only related to merchant services sales leads. It is related to the very process that runs through buyer’s head before they make a decision. You might think that is starting to sound old but according to one article in TechCrunch, the problems that businesses face in this age of information form a painful reality. This reality could also spell trouble for you as you try acquire sales leads in an info-drenched market.
Many people treat telemarketing like it is an black-and-white issue. One side is always evil and the other side is always good. Oddly enough, financial services get the same bad rep. Fortunately, this makes it easier to use telemarketing to generate financial services leads if you know how to turn your black-and-white perspective in to a spectrum of gray.
So many lead generation blogs and articles talk about what to do to avoid lead generation mistakes. What about when there are no more mistakes left? What about when there is nothing to worry about as far as lead generation goes? Furthermore, what if your financial services firm is also doing well in other areas? Is it safe to call yourself successful?
For companies like those in financial services, sales leads can have value that equals treasure. However, like all treasure, there seems to be a need to store it away. When you stash your sales leads somewhere, most often you want to make sure it is secure, safe, and accessible only to you. In other words, you treat your sales leads like the hidden treasure of many adventure stories.