When building a large building, what do you set up after the base of the building is done? That’s right, the pillars.
If you are afraid of getting your IT sales leads from abroad, just think of it like ordering something from Ebay or Amazon. With so many IT and web companies offering to deliver things all around the world, why do you think your business leads will not be sent to you any differently? Once your sales leads have been delivered, just make sure you check them as you would check something that you acquired from abroad.
Some businesses just have a love-hate relationship with processes like IT lead generation. One moment they are in such desperate need of it. In another, they find the actual grind and workload it requires to be beneath them. Then again, perhaps there are too many manual elements to the labor necessary (especially if when your energy is focused in an industry that does not dabble directly in marketing and lead generation).
Just because IT sales leads are somehow a unit of information does not mean you can just harvest them so easily with things like IT technology. Sure, you can grab addresses from a directory or use social media searches to root out millions of other non-qualified prospects. That does not mean the results you get are already sales leads. If you think they are, then you have a lot to learn about qualifying them.
Just because your IT sales leads are for IT products and services does not necessarily mean engaging prospects is strictly limited to online-based communication. You may want to make most use of a technology you are advocating but that can just lead you to overrate it. It is in that same manner that online communication in general has been overrated alongside its polar opposite, live communication. Neither one is really perfect for sales leads.
Whether it is IT lead generation or any other business process, some people really like to assume that offshoring anything means a business has something to hide. Sure that may have been the case for China’s sweatshops and Foxconn but that it is not so for others. In fact, lead generation specifically really leaves nothing much to hide given that the process is more about finding information instead of hiding it.
Your IT lead generation campaign may increase brand awareness of your IT company but by no means must you act like a conquistador. Having the dream of having your business empire is by no means an excuse to repeat the mistakes of historical ones. Oddly enough, that all begins with how you present yourself in your lead generation campaign.
You do not just use lead generation tools to learn about prospects. It is also possible to use it to learn about competitors. After all, your competitors are one of the biggest reasons why you need a good lead generation strategy in the first place. The IT industry is in a constant state of innovation and competition because new tech can grow old in a short span of time. Your lead generation campaigns should keep you in the loop on everything that happens, from the actions of competitors to their very failures!