Your IT lead generation campaign may increase brand awareness of your IT company but by no means must you act like a conquistador. Having the dream of having your business empire is by no means an excuse to repeat the mistakes of historical ones. Oddly enough, that all begins with how you present yourself in your lead generation campaign.
You do not just use lead generation tools to learn about prospects. It is also possible to use it to learn about competitors. After all, your competitors are one of the biggest reasons why you need a good lead generation strategy in the first place. The IT industry is in a constant state of innovation and competition because new tech can grow old in a short span of time. Your lead generation campaigns should keep you in the loop on everything that happens, from the actions of competitors to their very failures!
After qualifying so many sales leads, you would normally want to get a closed deal out of every one. Your IT company needs as many chances to keep working and therefore, keep running. It would sound like a crazy idea to suddenly have them all your sales leads at each other’s throats and offering your software to the one standing at the top.