CIOs the world over are inundated with too much sales phone calls that many of them are now adopting evasive tactics. With such fierce competition from other IT telemarketing agents and increasing reluctance from IT chiefs, how can you stand out and really connect with your CIO contacts in cold calling campaigns?
Let’s pretend that your IT lead generation campaign isn’t going well. Why? Because if we didn’t then how else would we be able to tell you about what’s ruining your campaign! Okay, so let us now proceed to pretending that you are living in the aftermath of a post-company-apocalyptic era.
Credibility has powerfully positive effect on lead generation. Prospects have plenty trust for IT businesses who know what they are doing and also know how to advise businesses on the proper means to use their technology. On the other hand, being right is not enough when it comes to having a credible reputation for your lead generation strategy. It is also about authority and always showing you have a right to be one.