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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

lead generator

Should Business Change just for a Sale?

Change is inevitable, we can’t stop but we can go with the flow. Change isn’t bad when it comes to lifestyle and business. Yes, we all struggle to reinvent what we already have, what we already handed out and what we are. But it isn’t bad to create a new idea from those bad ideas that was turn down by many critics from the past.

I bet you all know what McDonalds did a few weeks back, Just so you know, they resurrected the long decease Hamburglar into a new Hambuglar. Yes, we can all do that, but the problem with doing that is, People who knows your business and grew up with it might reject the idea of revamping the lost character who they loved back then. But hey, at least you know the consequences of your ideas, right? Continue reading…

Appointment Setting Tips – Speaking Human Requires Being Human

When was the last time you heard something like this?

“Don’t just speak human. Be human.”

It doesn’t have to be word for word but you’d normally expect this kind of rhetoric from the NGO or self-help guru crowd. You might think that it’s not all that connected to the practice of B2B marketing and lead generation right?

Well, what then is the point of speaking human to a very human audience?

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Outsourced Lead Generation – For When You Need An Army

Technology can be a powerful asset in lead generation. However, like many in other cases, it doesn’t always multiply your effort as far as you’d like. Having the tools that can make you a one-man-marketing team might be a good way to start. However, what if you reach a point when you don’t just need a team but an entire army?

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Early Sales Leads Are Sometimes the ONLY Sales Leads

They say the early bird gets the worm. But in more extreme cases, sometimes the early bird is the only one who has a worm. Similarly, sometimes the best sales leads are only the ones you get earlier than the rest of the competition. That means knowing when to be before everyone else could be a matter of life and death. How can your lead generators deal with the pressure?

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B2B Lead Generation Tips – Damage Control Lessons from TMNT (Part 2)

Last week, you learned the first two damage control techniques employed to defend the latest Teenage Ninja Turtles movie. In the second installment, you’ll learn that not only did the film hit huge box office numbers (even rivaling Guardians of the Galaxy) but also the third, final secret technique to saving a campaign under fire.

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Lead Generation Tips – Secret World Cup Viewings and Other Awkward Moments

Let’s face it. At least half the world was still watching FIFA even when their favorite team was out of the game. Not only that, more than half of those numbers were also likely doing it while still at work (if articles like this were any indication).

So chances are you may have run into some pretty awkward moments in your lead generation campaign. Can you get any more awkward than calling your prospect while they’re in the middle of watching a global soccer game?

If you caught your prospects watching, pretending to be busy for everyone else, would it be a good idea to open the topic of the World Cup? Did you just step on a land mine?

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Financial Planning Leads – Less is Better than None?

One of the prime arguments for retention over acquisition is the 80/20 rule. This is often a favorite rule for those in the financial planning business. Long-term business relationships ensure more stability compared to constantly creating new ones with little thought of nurturing them afterwards.

On the other hand, what happens when retaining actually means getting less from your long-time customers? Does it mean generating more financial planning leads or is getting less still better than getting none?

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Using Telemarketing Services to Share What Prospects Don’t Know

As we are in the information age, businesses are now more in a race to beat prospects at the knowledge game compared to their competitors. It’s one reason why direct marketing tactics like email, direct mail, and telemarketing are facing a tremendous challenge in particular. How do you beat someone who looks up every resource possible before you do? Whether its search engines or social media influences, gone are the days when you can underestimate the knowledge that reaches prospect ears.

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B2B Marketing Tricks From Double-Layer Disney Villains

Most Disney villains are as cartoony as they come. There’s not really much to them that require anyone to think beyond the age of six.

On the other hand, there are some exceptional villains that are perhaps far more devious than what kids can perceive. But here’s the surprise, this double-layer that they have can be applied when you’re actually marketing in the big B2B space.

You don’t have to be villainous to have two different layers to your business and this is most especially evident when it comes to marketing. Though of course, here are some examples of Disney villains which demonstrate the point better:

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