Ever wondered if your lead generation campaign is like one of those sagely old men in adventure movies who are constantly on a search for some kind of ‘Chosen One’? If your answer is no, better think twice. The fate of the world may not be in the hands of one prospect but the world’s fate is not the only thing you worry about (especially on subject of lead generation).
Good content has become an increasingly important part of how companies present themselves to their prospects and clients. Unlike back then when just being a business was enough to draw in new customers, nowadays the same cannot be said. Today, high-quality content is crucial to lead generation in that it increases conversion rates.
Conversion rates matter. What would be the use of having a great sales pitch and marketing offers if the prospect has not been converted into a lead in the first place, right? And you can only ever start marketing to a prospect once they start to show interest in what you do. All else is just to attract them and see whether they bite your hook.
To achieve better results with lead generation, you need to create compelling content. What you present to your prospects must be something that wants to them to act upon your words! Businesses do this in a number of ways, one of which is to strategically place call-to-actions on the content they have on their website or the posts they have in their blog (if they keep one at least). Continue reading…