There is a lot that you can do with your sales leads that can make an impact on consumer behavior. See, being part of merchant services, you have that unique position between a paying customer and another business. You should be asking yourself if your desire for sales leads could indirectly contribute to bad shopping habits.
Given the information-based nature of lead generation, your process can be an alternative source of news regarding other businesses. But while some news can entail opportunities for your lead generation campaign, you have to be careful if one particular piece of info means you will be fighting in a battle for succession.