QR codes didn’t single-handedly save direct mail campaigns, and they certainly won’t singlehandedly save yours. You’re going to need more than just a strip of barcode on your mail pieces to make the direct mail-mobile marketing tandem work out. I’m not even talking about nearfield communication or augmented reality. I’m pointing to something much bigger: the entire experience for your mail recipients. That’s what you need to tweak.
Not Just QR Codes: 4 Ways to Fine-tune the Direct Mail-Mobile Marketing Tandem
By admin August 15th, 2013 Busines to Business Leads, Business, Business Tips, Lead Generation, Marketing Comments Off on Not Just QR Codes: 4 Ways to Fine-tune the Direct Mail-Mobile Marketing Tandem