Leave it to Santa for having a billion contacts and still he manages to deliver all his presents in a short span of time. Think of the pressure of going all over the world in one night. You’ve got to wonder how this old fella stays jolly and rosy-cheeked, especially when he’s still got that list to check twice.
But for telemarketers, his work is pretty easy to relate to. It’s not hard to imagine Santa being an expert on managing contacts even it’s just for the successful delivery of kiddie presents. It wouldn’t be surprising either if he really did categorize them.