Let’s face it. At least half the world was still watching FIFA even when their favorite team was out of the game. Not only that, more than half of those numbers were also likely doing it while still at work (if articles like this were any indication).
So chances are you may have run into some pretty awkward moments in your lead generation campaign. Can you get any more awkward than calling your prospect while they’re in the middle of watching a global soccer game?
If you caught your prospects watching, pretending to be busy for everyone else, would it be a good idea to open the topic of the World Cup? Did you just step on a land mine?