August 8th, 2014 Appointment Setting
, B2B Leads
, Busines to Business Leads
, Lead Generation Comments Off on Turning Appointment Setting into a Self-Help Session
You may not be a shrink but turning a sales appointment into a self-help session is a lot more reasonable than the typical Mad Men approach that’s colored B2B marketing and sales. Whether it’s throwing in a hotline in your appointment setting process to regular check-ups by your lead generators, it’s all in line with what is commonly advised by many B2B marketing experts.
Then again, is it?
Many appointment setting tools and techniques seem powerless when you are accused of just parroting. Put in another way, it feels like there is no point when all you are doing is just saying the same thing over and over. However, there is a way to save your appointment setting campaign from being run by parrots. Oddly enough, it requires you to remove something that seems important but is in fact the reason why you sound repetitive.