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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

telemarketing company

Facing the doubts of outbound telemarketing

Have you ever receive a phone call that is directly for you? You might be surprised to know that it’s not a random call, but you are purposely contacted by an outbound telemarketer. Companies might got your information from the web.

One of those phone call might be for a credit card subscription, where they will ask if you’re willing to avail their credit card subscription.

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Outbound Telemarketing Tips – Learn To Give Orders

Many telemarketing experts will tell you that there is more to marketing with the phone than staying alone with one. In fact, even small businesses should not underestimate the investment they need to call prospects as well the benefits they will get that rivals that of seemingly easier alternatives. One good example is that good telemarketing needs you to give orders because doing it solo and without organization produces zero to little results.

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The Cold Hard Truth in Doing Business Lead Generation

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lead generation, B2B telemarketing, sales leads, lead generation company, sales lead generation, business leads, IT leads, software leads, merchant services leads, health leads, cleaning leadsBy starting and running a business, you open yourself to a whole new world of opportunities. These opportunities can either help you succeed or, sadly, lead you to your downfall. If you play your cards right, however, you just may find yourself going down the path of being a successful business owner. If you want to bring your company to a profitable state, you may soon enough wrap your head around doing business lead generation. Once you do though, you may start getting some dreams of grandeur.

Dreaming big about your business, however, isn’t a bad thing. In fact, having such a goal will only help you think of ideas to help spur your company up the ladder. The problem is that when it comes to running a business failure is always around the corner. Being a business owner means that you are going to have to make decisions, and those decisions will either bring about positive or negative effects. Success, of course, will mean good things for your company. Failure, sadly, may just throw you back a few notches down that ladder you’re climbing. Continue reading…

Telemarketing Tips – Employee Retention Rate Matters

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telemarketing, telemarketing company, telemarketing servicesWhen you run a telemarketing campaign, you want to see profit come in. That’s why you chose to go with such a marketing tactic in the first place. The problem that many telemarketing firms face however is that they have high employee attrition rates. The more a firm loses its outbound sales agents, the more they make less of a profit than they should be. This is because they have to have to deal with having to re-hire new staff, pay for recruitment agency fees, training fees, as well as overtime pay for staff who stay later than they should due to the lack of the needed number of employees.

A lack of employees, or a high rate at which they lose them, is bad for any telemarketing company. This means longer hours for some of their regular telemarketers due to the fact that they have to make-up for the hours that others could not render. The problem with this is that it can stress out those who regularly go on overtime duty. The problem with having to hire new staff also lies in that a telemarketing company will have to spend both time and money on their recruitment process, as well as to train their new telemarketers and pay additional fees. As such, employee retention rates matter. It’s the sign that a firm is doing good, has a healthy working environment, and good company culture as well.

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Things You Must Do Before Engaging in Lead Generation Telemarketing – Buyer Personas

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lead generation telemarketing, professional telemarketing, telemarketing company, telemarketingYou may already be considering employing the services of a professional telemarketing company, but before that there are a few things you need to do. In order for you to increase the chances of success for your campaign, one thing you should not neglect to do is to discover your buyers’ personas. When it comes to being a business that needs to make money to continue operating, it is a must that you learn about your target market in order to better develop your products and services, as well as to formulate better ways in which to approach your potential customers.

Discovering your buyers’ personas is something which takes time to do. However, investing into it will reward you with crucial data which you can use to your advantage. So before you start availing any telemarketing services for lead generation purposes, you may want to do the following to help you discover some of your buyer personas.

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Online Marketing Advice – It’s Not Always About A Pretty Website

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B2B inside sales, telemarketing services, telemarketing companyAs we were scouring the interwebz for some ideas on our next blog post, we stumbled upon a post from a company named Capstone Internet Marketing and well, they hit the spot with their post that talked about online marketing and how success in doing business online isn’t just about a pretty website. And well, to a B2B inside sales company, it really is never just about having a company website for your prospects to take a gander at.

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Shameless Marketing Tactics That a Telemarketing Company Can Employ

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lead generation telemarketing, teleprospecting, telemarketing companyDigging around the internet for different kind of things has always been helpful to people. It can help pass the time, alleviate boredom, and even spur ideas forward. Well, this time, all that surfing and digging has directed us to an infographic which can be found at Hubspot. You can see the post here.

So, ever wondered why your lead generation efforts aren’t exactly going as smoothly as you planned? Maybe you’ve thought it all up in your head and envisioned some kind of success story, however in the world of business that isn’t always how the cookie crumbles (thank you Jim Carrey). That being said, maybe it’s time you consider making use of some “shameless” marketing tactics. Well, they’ve worked for others. Who’s to say it won’t go the same way for you?

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Tips for Blogging – Using Popular Media

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telemarketing company, lead generation telemarketingWe just found out that one of our posts was taken as a reference by a list company known as Contact DB. And well, we’re pretty happy that they decided to link back to us. So, as a little thank you to them, we’re going to be using their post as a reference for the topic of this blog post. So, are you ready to read about how popular media can help in your B2B marketing efforts?

Referenced content: Popular Media in B2B Marketing – The Wonder of Internet Memes

The internet has become a valuable resource over the years. Businesses have gone from purely offline entities to becoming ones that exist on both fronts: online and offline. As such, even how we market has seen various changes. It’s no longer just about trying to get a sale, it’s now about trying to provide the best service possible and pleasing our clients with them. That being said, we need to appeal to the better nature of our clients.

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How Your Customer Service Can Be Its Own Lead Generator

Telemarketing CompanyLooking for new business clients via lead generation is already hard enough. However, retaining those clients can be just as hard. In the world of B2B, there are more than a handful of products which demand a strong effort to keep current customers happy as much as enticing new ones. Business technology is one example and raw material supplies is also another.

Maintaining a business partnership can be quite akin to maintaining any other sort of significant relationship. Both parties need to work together. The provider must constantly be aware of the client’s needs. Constant communication must also be maintained.

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Old-School Marketing Methods – B2B Telemarketing and Direct Mail / Email Marketing

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B2B telemarketing, telemarketing, telemarketersMarketers have a penchant for sales. Then again, if you’re working for a company that isn’t non-profit, then making money is probably what’s on top of the agenda. Marketing experts will advise that different mediums be used in order to close more sales, probably things such as making use of email marketing to help with finding interested prospects. Still, old school approaches are still some of the best around. One such approach you can make use of is the combination of direct mail/email and B2B telemarketing. Old school marketers have found this combination to their liking, so maybe you can as well. So, how does this play out? Let’s explore it then. Continue reading…

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