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Is it Time to Shake-up Your Marketing Strategy?

Maximize your Lead Generation to enable Sales Transformation.

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B2B Telemarketing – A Flexible Solution to Marketing Problems

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B2B telemarketing, telemarketing, telemarketing company, lead generation, cold-callingWhen you’re not making the number of sales you should be, push will eventually come to shove and you’ll need to consider cutting back on costs to keep your company afloat. This means that you may have to resort to outsourcing in order to get the services you want but at lower prices. As for your marketing campaign, you may need to find a way of increasing your sales volume to start bringing back a steady flow of income. One way that you can do this is through B2B telemarketing. Many have found their fortunes through using outsourced telemarketing services, however, because of this, the question remains as to how you can have a successful B2B telemarketing campaign.

Having a successful B2B telemarketing is something that is never assured. You can never expect any guaranteed success when you employ any other marketing tactic; it’s usually a hit-or-miss approach with these things. However, if planned correctly, even paired with some other marketing tactics, telemarketing can become just the thing you need in order to start closing more sales. Here are some examples:

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Improve your Calling Campaign with these Two Tips

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telemarketing, telemarketing company, cold-calling, telemarketersWhen you’re prospecting through means of cold-calling, then you need to be aware of how your telemarketers present themselves when finally making contact with prospects. During the whole process of the call, the prospect may begin to identify you as a businessperson of substantial intelligence, someone who is making a call to them in order to do business. However, nothing identifies you as nothing more than a mere telemarketer than with your opening line. Usually, at the first sign of the other person on the line being a telemarketer, gatekeepers are quick to do their job and find ways to block you from reaching the prospect as such is their job. That is why when you employ a third party telemarketing company; you want to make sure that their staff are calling your prospects in the right way, the same can be said for in-house telemarketers and telemarketing departments. That being said, the call flow will matter even more as it will influence how your campaign goes.

Here are two tips to help improve your calling campaign:

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Marketing Problems and Woes? B2B Telemarketing is the Solution!

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Are you finding that your company is in a slump as of the moment? Are you having trouble making ends meet and increasing your sales? If you are, then this could be caused by an ineffective marketing strategy. If you’re not using the right marketing approach and not hitting the right prospects, then you won’t be seeing optimal results. Sometimes, it is for the best to look elsewhere for ideas on how you can make more sales for your company. If you’ve been around the market looking for a new marketing approach to use, you’ve perhaps already come across and have heard about B2B telemarketing. And if you’re thinking of implementing telemarketing as part of your approach, then perhaps you’re on the right track of things. Proper planning and usage of a B2B telemarketing campaign could lead to that increase in performance you’re looking for in terms of marketing.

telemarketing, B2B telemarketing, telemarketing company, lead generation, appointment setting

First things first, you’ll need to decide on how you’re going to obtain such a service. Your options are: 1.) You can hire your own staff and create an in-house telemarketing department. 2.) Outsourcing with a third party service provider, specifically a B2B telemarketing company. Now that you’ve been presented with such options, you’ll need to decide which one you’ll pick. Usually, for those that have no previous experience with telemarketing services, then the choice to make would be to outsource. When you are trying out something new, wouldn’t it be the logical choice to pick the option that would get you the best results even if it was your first time? Think of this as the same scenario in that you are relying on your chosen B2B telemarketing company and their experience, knowledge and expertise to direct you onto the right path and to tell you the right steps to take in order to have a productive telemarketing campaign.

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Best Practices for Telemarketing – Does your B2B Telemarketing Provider Meet Standards?

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telemarketing company, B2B telemarketing, appointment setting, telemarketersWhen you choose to employ the services of a third party service provider, a B2B telemarketing company, then you want to be getting your money’s worth of their services and productivity for your firm. And when you’re a small company that is having trouble as it is to increase your sales volume, then you really cannot afford to have failure after failure occur for you as the losses could be irreparable and could cost you your entire business. As means to increase your sales, you may heard about B2B telemarketing in order to help you do just that and as a means to communicate with your prospects. True enough, telemarketing does get results and works wonderfully for many companies as a means to increase businesses and overall revenue.

So, if you have a third party service provider to do B2B telemarketing for you, how can you be so sure that they are up to standard with their services? Well, there are three “Ts” you can use to know if they are the right telemarketing company to be working with.

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To Outsource, or not to Outsource? The Benefits of Outsourcing

  •  Have You Hit A Wall in Merchant Services Lead Generation?

    Have You Hit A Wall in Merchant Services Lead Generation?

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Quoting Shakespeare with “to be or not to be? That is the question.”, let us now paraphrase it into “to outsource or not to outsource? That is the question.” Business owners and their marketing executives sometimes face this one question, wondering to themselves on which is the best move to make in getting telemarketing services for their business. So here are some things you may find helpful in seeing why outsourcing is a good choice.

  • Set rates and lowered costs – Unlike when it comes to organizing and setting-up your own in-house telemarketing department, B2B telemarketing firms offer their services at set monthly rates, and of course you’ll be able to save on your budget because you wouldn’t need to pay for anything else but the prices that are indicated by these telemarketing service providers.
  • Immediately work with professionals – Telemarketing firms don’t just hire and assign fresh employees to campaigns, no, they train their telemarketers before assigning them to calling tasks. And at often times, a telemarketing company’s staff may perform their jobs even better than any of your in-house telemarketers can. The people whob2b telemarketing services, telemarketing work in this industry are experts and professionals which can become an asset to your firm in the long run should you choose to outsource.
  • Open contracts – If you’re not getting a positive ROI from your B2B telemarketing campaign, then you’ll end up losing money in the long run. Due to this, you may want to terminate the campaign before you end up incurring more losses for your company. Third parties like telemarketing firms usually work on an open contract basis, meaning you can terminate the campaign and services after the agreed run-time of the campaign.


Outsourcing is not always the best option, but neither is it the wrong one to make. It really all depends on what you need, also on your current budget. So what will it be? To outsource, or not to outsource?

How to – Scale the Effectiveness of your B2B Telemarketing Campaign

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You can see the effectiveness of your B2B telemarketing efforts by looking at your sales figures. You could say that you’re doing well when you’re ACTUALLY making a profit out of your campaign. Be it an outsourced or in-house campaign, you really want to be getting the most out of your investment into the B2B telemarketing field. Of course, telemarketing has been known to be an effective marketing medium but in recent times, it has become difficult for many telemarketers to do their jobs and be effective as a result of the emergence of email marketing and social media. So, as a result, even your lead generation campaigns face problems. Here’s how you can scale the effectiveness of your B2B telemarketing and lead generation campaigns through ROI computation.

  • Doing it through ROIB2B telemarketing, telemarketing, telemarketers, telemarketing company ROI is an acronym which stands for return on investment (perhaps you already knew that). If you’re getting a positive ROI out of your campaign, then you are of course doing well with your B2B telemarketing efforts. So, let’s calculate it a bit by using this equation: Let us assume that you have invested a hard-earned sum of $20,000 into your campaign. Now, let us also assume that the campaign will last a total of 6 months. After the campaign has ended, you look at your figures and see that you made a profit of $12,000. You have just made back 60% of what you invested, thus resulting in a positive return. As a result, you can say that your telemarketing campaign is making you money, and thus effective.

You may require a different equation and a few other metrics to more effectively scale how effective your campaign is, but hopefully this simple example will give you an idea on how you can do so. Your ROI is one of the figures you should keep your eyes on as it will determine whether your efforts are going to waste or not, whether your making back or losing money.

Growing your Consulting Business with Effective Lead Generation

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lead generation, telemarketing companyIf you’re planning to grow your business consulting services company, then one of the many things you need to do is expand your client base. This implies that you have to make an active effort to look for new prospects to bring into your brand of service. The following are among the best marketing avenues in lead generation for a consulting business.

Referrals. Still perhaps the most effective prospecting tool for a business consulting firm, referrals are indispensable tools in any situation. There is no better way to draw in new business than word-of-mouth from your existing clients. You should have a working referral system in place that encourages your current customers to spread the word about your consulting brand.

Telemarketing. Another highly-effective lead generation method is telemarketing. Using telephone lines to look for promising prospects is a good way to reach a wide audience in a relatively short amount of time. You can enhance these benefits if you outsource such projects to a reputable telemarketing company that specializes in your area.

Online and Electronic Media. The arrival of Internet-based and online marketing also brought new lead generation opportunities for consulting firms to access broader markets. With tools like social media and email marketing, your brand of consulting is placed directly in front of your target audience at minimal costs. In fact, a great number of today’s consulting service providers rely on these tools for marketing.

Traditional Media. Of course, there is still no substitute for the more traditional forms of marketing, especially in certain situations. For instance, a well-placed advertisement in a business magazine is still as effective as a web-based banner while, in some cases, direct mail is more preferable than email. These factors make it advisable to have these traditional tools in the marketing mix.

These are some of the most effective lead generation methods for business consulting companies. Clearly, every kind has its own set of strengths and weaknesses, making it necessary to combine and integrate each with others in a sound marketing plan.

3 Steps to B2B Telemarketing

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appointment setting, lead generation, telemarketing, telemarketing companyAchieving a successful b2b telemarketing campaign is quite doable. Although from acquiring the services to planning them, then all the way down to execution, you need to makes sure that you have the right approach. So, here are 3 tips on how to get these services and lead it into being a successful business venture.

  • Acquiring the Services: Outsourcing – When you have no prior experience with making use of B2B telemarketing, then outsourcing is your best bet to get what you need. When it comes to knowing and planning a telemarketing campaign, who better to rely on than the experts themselves. When it comes to readying your campaign and plotting it down to the very minute of details, then leave it to your chosen professional telemarketing company to handle. With your cooperation and own information on your target industry, then you’ll find that outsourcing will get you the telemarketing campaign you need, an added benefit to it being that it is a great way to obtain such services at a good price.


  • Planning your Approach: Lead Generation Through Appointment Setting – The ideal path to take would be with using appointment setting as a means to do lead generation. When tackling the field of B2B, appointment setting is your best bet to getting closer and closer to a good business deal with your prospects. Rather than give prices on the get-go, why not nurture them until they become sales-ready and then swoop in to close the deal! Appointment setting gives you the chance to do that. After all, business appointments are still the way that transactions and exchanges go down between two companies, so why not make it for you through a telemarketing approach? With the help of expert appointment setters, your campaign can flourish.


  • Executing your Campaign: Pick your Targets – Before you execute your campaign, you’ll need to pick out your targets. Of course, you have a target industry, and that is exactly who you should be targeting with your B2B telemarketing campaign. With the help of your chosen telemarketing company, you can finalize your approach and finally make your move into the market of your target industry. Focusing on the market you will most likely be profitable will bring much wanted success to your firm, as well as help your telemarketing campaign become even better and effective.

Remember though, plan your approach carefully and work in tandem with your telemarketing services provider in order to achieve the best marketing methods possible through telemarketing. You may soon find that telemarketing works well and gets the results you want to see.

Four Tips on Using Telemarketing Tools to Conduct Effective Market Research

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telemarketing, telemarketing companyMarket research is the backbone of any sound business plan, whether for start-up or expansion. In turn, market research depends on the quality of information and its sources in order to be of any use. A telemarketing company can be one of your best partners when putting together market research. Take a look at the following tips to integrate telemarketing tools into your market research process.

Clearly define your goals and objectives. Clear goals and objectives are what separate effective market research from pointless data gathering. You need to precisely define what you’re trying to measure or observe, whether it’s a trend, potential demand, competition, etc. You also have to identify who you want to include in your survey, e.g., customers, prospects, other vendors, and so on. Although the power of telemarketing enables you to reach any respondent you want, you should be very specific in your objectives and goals.

Give incentives for participation. Telemarketing belongs to the interruptive category of marketing. Thus, it really pays to offer something to respondents in return for their participation. There is a whole universe of incentive ideas you can use in your market research. However, you should be very careful not to influence your respondents’ judgment with your reward scheme.

Consider all possible sources. There are other sources of information to help you maximize your market research. Telemarketing works best with direct mail survey questionnaires and field research. You should consult other secondary sources of information such as relevant industry publications and reports. These can give you a better and clearer picture of the market you’re studying.

Get as much help as possible. The assistance that marketing consultants and professional researchers provide is highly valuable in any circumstance. If you think your research can greatly benefit from experts’ inputs, then do not hesitate to make this investment. Just make sure to carefully select consultants and to always consider ROI in the process. A good telemarketing company can also give you some consulting or advisory services for your research.

Optimizing Your Telemarketing Budget

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B2B telemarketing, telemarketing companyThe marketing budget is one of the variables that affect the success or failure of a marketing campaign. From this, it follows that the amount of resources allocated for B2B telemarketing also definitely has an impact on its outcome. However, for a budget to really yield the desired results, it’s not how much marketing dollars are spent but how each marketing dollar is spent. Here are four key areas of a telemarketing campaign and some ideas to optimize the budget.

  • Goals and Plans. How specific are your marketing goals? Does your marketing plan really reach toward achieving your goals? These are a few questions you need to answer to work out a budget. The key idea here is that your marketing goals and plans should agree with each other.
  • Costs and Benefits. This is where such metrics as the ROI come into consideration. Does the projected return justify the allocation it gets? You need to itemize each cost and benefit associate with your marketing campaign. For instance, if you’re planning to outsource to a telemarketing company, you should fully understand the costs involved and come up with a budget accordingly.
  • Monitoring and Feedback Systems. The importance of information cannot be overstated in budget planning and monitoring. Do you have systems in place to gather and analyze data on costs traceable to a B2B telemarketing campaign? Effective data collection and reporting helps you determine if you’re staying within budget or not.
  • Available Expertise. The B2B telemarketing expertise you have at your disposal has a tremendous impact not only on the outcome of the campaign but on its budget structure as well. The efficiency of generating leads largely depends on the telemarketing team’s competence. This is why a good telemarketing company is a more budget-friendly option.
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