November is also known as National Novel Writing Month where writers from all professions, genres, and skill-levels rush to finish the roughly 50,000 word draft and celebrate creative endeavor.

But while rushing a deadline and word count makes for very poor quality content, NaNoWriMo demonstrates that there is still something of value to that rush. It’s this value that you can take beyond the event, beyond November, and to your entire content marketing strategy.

So what exactly is this value made of? It’s made of the difference between content that’s been rushed and content that’s running free.

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