It’s commonly presumed that the reason people just scoff at commercials and hardly believe a thing on what products claim is the idea that marketers paint a rose-tinted image of what they’re selling.
And in a way, this presumption is true because how else can marketers get your potential clients interested enough to consider a sale? There’s nothing wrong with telling the truth but there’s nothing wrong with a little hyperbole just to catch attention either. Even B2B marketers have to embellish just a little in order to prompt those little subconscious signals in a decision maker’s brain.
But you know, maybe it’s better to not so much show what the product is really like but show how life is really like for the marketers themselves.
October 25th, 2014 Advice Blog
, B2B Leads
, Busines to Business Leads
, Lead Generation Comments Off on Social Sales Leads and Social Impact
Social justice is a hot button word and it’s not your fault that you constantly keep your distance for fear alienating a possible portion of your target market.
But when it’s caught up with your campaign to generate sales leads from social media, how do you keep from getting caught between a rock and a hard place?
September 19th, 2014 B2B Inside Sales
, B2B Leads
, Lead Generation
, Lead Generation Telemarketing
, Marketing Comments Off on B2B Marketers and Balancing Act of Privacy
Weeks after the Fappening has once again brought about a revived interest in protecting privacy. But when you protect privacy, critics of this advocacy are inextricably linked to the same people who demand more transparency from companies (and their marketers). In other words, no more secrets. You have nothing to fear if you have nothing to hide.
What does this leave B2B marketers In the B2B industry, this often leads to at least one implication that is often ignored by others: the loss of trade secrets.
In the spirit of Comic-Con, here’s a little trope that’s often recognized but not openly talked about: Research, Inc. Technically, every company has its own version of the R&D department. But when it comes to seeing it in movies, it’s usually the department that’s often shrouded in mystery (even to other employees). They’re the guys holed either underground or in their own office. Rarely do they come out and most often comments about their work are cryptic. Nobody knows what they’re doing except it is top secret and uber important at the same time.
That’s kind of frustrating when transparency and authenticity win big points in today’s marketing. These same points could make a huge difference in your lead generation campaign. Should you build this much-needed trust or are some things really just best kept secret?
July 4th, 2014 B2B Leads
, B2B Telemarketing
, Business Tips
, Telemarketing Advice
, Telemarketing Companies
, Telemarketing Leads
, Telemarketing Services
, Telemarketing Tips Comments Off on Telemarketing Tips – Good Intentions Must Be Made Clear
The 4th of July represents everything about American freedom. But for some B2B marketers, Facebook’s recent mishandling of its secret psychological experiment might be the biggest ironic slap in the holiday’s history (alongside fears of a government probe).
That’s not without good reason which is why you should never make the same mistake that the social network did: being unclear about its good intentions. This applies to online research as well as research that uses more traditional forms of customer engagement like telemarketing.